If you’re planning a marketplace, trade show or expo, chances are you may need some extra help filling your booths. Even the biggest of conferences and festivals still invest time and effort into recruiting the right vendors for their big event.
There are so many factors to consider when hunting for exhibitors: Do they fit the theme of the event? Are they the right fit for our audience? Are they offering a similar service or product to an exhibitor we already have? and so forth and so on. With so much to plan on your plate, sometimes your vendor advertising falls short and here are a few reasons why:
Marketplace vendors are businesses that want to sell or share their products with your audience. They’re not sitting around on Instagram waiting for your event. You have to find them. Sometimes that means discovering them at another event, or connecting with them in a LinkedIn group. Try thinking outside the box to locate your ideal vendor.
Because you don’t know where to find them, you’re probably putting your event in all the wrong places. While it makes sense to advertise your exhibitor and booth opportunities on ticket sites, that’s just what they are — ticket sites. Majority of the traffic is from attendees that want to buy a ticket to attend, not to buy a $500 booth. There may be times where you get lucky but other times, you may get frustration days before your event.
Let’s be honest, vendors are the real life of the party and they can bring energy and excitement to any space. So start treating them as such! Is your pricing fair for vendors? Can they recoup the money spent on your booth while they’re at your event? Will they get the traffic they need to secure a potential client? Vendors invest in your event; you should invest in their experience and make sure its worth it. The right package thats valuable and affordable will never be denied!
Next time you’re in a bind looking for vendors, here are some steps you can consider:
If you have a marketplace event coming up and need some help finding vendors, sign up for a free account and start getting matched with vendors today!