Vendors are a part of the DNA of events.
Can you imagine a conference without a videographer?
A brunch without a caterer?
A company retreat without tables and chairs?
Just because we can’t gather in large groups right now doesn’t mean that vendors should be forgotten when organizing groups online.
There are many advantages to advertising during virtual events. Here are some of them:
- Continue to monetize in times of economic despair.
Let’s face it – we are living in an uncertain and challenging financial climate. Thus, staying active in your industry is imperative, not only for your current monetary situation but also for your future.
When you advertise during virtual events you are able to bring in the same income (or near the same) that you were getting before. Technology has enabled many workers to stay relevant during this quarantine and vendors should be included in that category. Take advantage of the internet and get your money! - Reach a potentially larger audience
Have you been watching any of the “versus” music challenges on Instagram? It’s when two popular artists pit their songs against each other – in a light-hearted, fun manner – to judge whose music is better.
Whether you’ve caught one or not, the “attendees” reach in the hundreds of thousands, far more than any concert hall could hold in person. Imagine if your brand was plugged during one of these events? Can you say “ka-ching”?
While it is more likely to get marketing exposure during a virtual business event, digital gatherings simply reach a wider audience, especially during these times, and your brand could benefit from the larger “crowd”. Don’t underestimate the power of what virtual events can do for your company. - Perfect a new strategy to implement when things go back to normal
At some point, things will get back to the way they were before Covid-19. Face masks will come off and “non-essential” businesses will re-open. But this doesn’t mean that virtual events will go away. In fact, they may even become more popular due to the fear of Corona returning and the comfortability we have acclimated to. When this quarantine ends, part of our new normal will include digital events.
Why not get a jump on the market and figure out now how to master the digital space? With the way things are going now, this is a tool for your toolbox that will continue to pay off long into the future.
An entrepreneur once said that if you want to be rich then find out which direction the world is going and get there first. You already know digital events are the new wave. Learn to ride it now so that you are ahead of the pack when others figure it out, too.
We sincerely hope you are able to take advantage of this tremendous opportunity. Which digital events will you pitch your services to this month?
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