Ep. 4 “Shifting Brands to Virtual”

On the next episode of The Checklist, we had the opportunity to talk to Olivia F. Scott of Omerge Alliances about how to sustain brand experience in the virtual space.

As a marketing strategist with 26 years of experience in marketing and public relations, Olivia has an extensive background with Essencefest and companies like Live Nation, VIBE Magazine, and Carol’s Daughter.

In this episode, we discussed:

  • How event marketing has been affected
  • How to maintain brand consistency online and offline
  • What brand partnerships will look like in the future

Listen to the full episode here:

About Olivia F. Scott

Olivia F. Scott is the Founder and Principal Consultant of Omerge Alliances, an integrated marketing management consultancy. Delivering brand strategy, marketing planning, media buying & wellness experience brand solutions, Omerge’s current and previous clients include ESSENCE Festival, ESSENCE, Media Storm, IMAN Cosmetics, Andre Walker Hair, BRWL Studios, Urban Skin Rx, among others.

Olivia has served as an Adjunct Professor since 2009, teaching a range of classes including Competitive Strategy, Media Management, Events Marketing and Partnership Marketing courses at New York University and Institute of Audio Research. Olivia has also been served as an expert marketing witness for Morgan & Morgan Law Firm identifying unethical marketing practices in the beauty industry.

Olivia’s professional experiences include serving as Chief Marketing Officer, Carol’s Daughter; Associate Publisher/Head of Marketing, VIBE Magazine; Vice President, Alliances, Live Nation; Director of Partnership Marketing, iN DEMAND TV, in addition to account management roles at DDB, Leo Burnett, Ogilvy, Draft and Frankel agencies.

Olivia has led strategy for wellness & entertainment experiences for ESSENCE Festival since 2014, and also creates community & workplace wellness experiences via her Freedom At The Mat platform. Olivia earned a Bachelor’s of Journalism from University of Missouri-Columbia, and a Master’s of Arts in Organizational Leadership from Gonzaga University. She resides in Harlem, NYC and New Orleans.

About Omerge Alliances

With grace, leadership & respect, Omerge Alliances leads their beauty, health and wellness brand clients through the marketing management process, providing services such as: live & virtual experiential strategy & event creation; direct-to-consumer advertising, including Google AdWords & Facebook/Instagram ads; marketing strategy & media planning; and influencer marketing.

Learn more here: https://omergealliances.com/