Human beings are social creatures, thus the value of face-to-face interaction can never be diminished. However, in the times of Corona and the digital revolution, virtual events are becoming just as important – and business savvy – as the traditional in-person interaction.
But with so many companies employing this strategy, how can you make your virtual event stand out?
Here are some suggestions:
Add vendors to your event
There is nothing like a vendor to add spice to an already tasty event palate. Including a comedian or singer into your schedule can break up monotonous areas of your programming and even invite a new audience to support your event. Moreover, virtual vendors are often more cost-friendly than hiring them in-person. At the same time, you wouldn’t necessarily have to cut back on your profits if the event is marketed well with a lot of attendees. This scenario can be a major win for your company.
Try virtual games.
We are never too old to play games. In fact, according to Science Daily, video games can help to improve mental cognition in people of all ages, from youngsters to the elderly. But what does this mean for your virtual event? Well, for one, gaming is fun! It’s a great way to keep your audience engaged and enjoying themselves. Also, gaming can be used as a marketing tool for your company, positioned as an analogy for your particular theme. Lastly, gaming is another way to add a vendor to your event (see #1 for these benefits). Some gaming companies have gone virtual and offer bingo and other games to play over Zoom and webinar platforms. Find a game that suits your audience and have fun!
Use Video Production
Along with the digital revolution came huge advances in media production tools. Use this to your advantage in your virtual event. When people can literally shoot videos from their phones nowadays, there is no reason why you can’t find creative video footage to add to your event. Video, like games, help to keep your audience engaged and can break up monotonous moments. In addition, video marketing is becoming the norm in business, thus customers are not only used to seeing videos but even expect it. Try hiring a video marketing specialist or editor for ideas on which videos would be best to include in your program.
Do a #Challenge
Who can forget the #IceBucketChallenge of 2015 or the #DontRushChallenge
currently sweeping the web? These internet phenomenons are entertaining, amusing, and so wide-spread that even celebrities join in and national news organizations cover them. Wouldn’t you like to get free publicity from a celebrity or national news organization? Of course you would. So start a challenge either before, during, or after your event to get people talking and sharing your message.
These are just a few ways to make your virtual events great. With new events popping up everyday, you should try some of them to see which fits your style or needs. You never know, CNN or Brad Pitt could end up promoting your event.
Tell us some of your ideas to make virtual events great in the comments below.